* Who is waiting for the new Ashdown Mibass 220 or 550 to hit the stores? You shouldn't as most stores have at least a demo model ready for testing.
* Who has already read the first reviews on the internet? Few I guess since there's only one review I can think of. And it wasn't even that subjective.
* Who saw that lame video from a music show where an Ashdown dude produced a blurry explanation of the new MiBass? Probably every bass gear fan in the world. Because there was nothing else.
Am I against Ashdown? Not even by far. I love their product and still cherish my UK made ABM stack because of its superb tone and build quality. Would I buy another Ashdown if this one... well... wouldn't make it?
Mmm, not sure. Although I have looked at the Mibass multiple times. Nice design, about the same features and layout as my ABM Evo II. But so much smaller and lighter. And for a reasonable price. Made in...? No idea. I do prefer if it said in the UK but that's false hope.
Why?
Who calls its product Mibass unles you only want to address youngsters, say 15 to 22 in year turns. The marketing talk from Ashdown says it has something to do with My bass, it's my bass, it's your bass... so we named our newborn Mibass.
????
???
What? Repeating mode: why? That's just stupid. Even more when you 'are able to switch the front' of the amp. It comes in a standard colour but you can switch the front panel. Woww??? How about that. That's something you find inside your Kinderchocolade eggs. No?
What do we want?
1. A thorough review from an independant source.
2. A marketing strategy that was set up before the thing was shown on a large event.
3. A feature that is more than the fact that Bang&Olufsen where responsable for the sound circuits. Ok, it does give confidence but is that necessary? That it was B&O? Sounds really hifi to me. I want my amp old school, or at least not having a sound that comes from a stereo set. Did that influence the price by any means?
4. Matching cabs, neo maybe. Or people might grab that MarkBass amp after all. Or maybe even inferior Gallien Krueger stuff.
5. To test one, as where I live, people call it Belgium, no store in the area was even planning on getting a demo model. And I quote: 'We've lost confidence in Ashdown. Build quality went down and the price drop in Germany killed it for us. We're welcoming Ampeg again, and Genz Benz, Gallien, Markbass, Ibanez or even Aguilar.
6. Why do I see a demo amp with beautiful silver (metal) knobs installed when the amp you can buy has black plastic ones? Wrong! I want the one with the non-plastic knobs.
Come on Ashdown, you can do better than that, kick ass and start working on becoming a leading amp manufacturer like you were less than a decade ago.
dinsdag 22 november 2011
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